Economic Development Winnipeg Ensures Consistency Amid a Rebrand with Beautiful.ai

Economic Development Winnipeg transitioned from PowerPoint to Beautiful.ai to modernize presentations, maintain brand consistency during a rebrand, and improve overall collaboration and efficiency.

Economic Development Winnipeg is the official economic development and tourism marketing agency for the city. The agency drives investment promotion, empowers local capabilities, elevates tourism, and delivers actionable market intelligence. A large component of that is delivering presentations to diverse stakeholders, from government funders and business leaders to global CEOs.

Before Beautiful.ai, the organization relied heavily on PowerPoint, using a master deck with numerous templated slides for different industries. Over time, the slides became outdated and inconsistent with the company’s brand. The marketing team couldn’t keep up with the demand from business development teams, who often needed custom decks for high-stakes pitches.

“Marketing simply couldn’t support every deck being built,” said Tyler Walsh, Economic Development Winnipeg's Director of Marketing. “We had a templated system that quickly lost relevance.” They needed to improve their presentations, but wanted to take it a step further and give the team a tool that was easy for them to use, while keeping everyone on brand.

Maintaining brand integrity across every touchpoint amid a rebrand

Amid a broader corporate rebrand, Economic Development Winnipeg began exploring new presentation solutions. Beautiful.ai stood out immediately. “The ability to lock in brand elements like logos and colors was a huge draw,” said Walsh. “We needed to guarantee consistency across teams, and Beautiful.ai made that easy.”

Beautiful.ai helped ensure that their new branding remained intact across every touchpoint. Walsh added, “It elevates our image without needing extra design support.”

Real-time collaboration, edits, and insights in the cloud

Beyond branding, Beautiful.ai’s cloud-based software has enabled teams to collaborate in real-time on thousands of slides, regardless of location. This has unlocked better alignment across the team, resulting in more impactful presentations. The Team Templates, Shared Slides, and commenting has helped streamline feedback loops for Economic Development Winnipeg, especially with leadership, reducing the time to impact.

“The value in Shared Slides is really that you've only got one master document that everyone is reviewing and working out of. So it means we're not off making decks on our own and then trying to figure out a way to bring them back together.” Walsh says about collaborating with his team.

Similarly, other features like password-protected share links and analytics solved long-standing visibility issues. Business development managers could now send presentation decks via a shared link, and track when prospects opened a deck and which slides they spent time on, providing actionable insights for follow-up conversations.

“We still have more to learn about leveraging the analytics fully,” Walsh noted, “but even now, it's a huge improvement over blindly sending PDFs.”

“

“What used to take hours in PowerPoint, I now do in minutes."

Tyler Walsh, Director of Marketing, Economic Development Winnipeg

From strategy to execution in record time with AI features

In any business, time is really valuable. Teams like Economic Development Winnipeg need to focus on the projects that are going to move the needle, not tinkering with slide layout and design. Beautiful.ai’s AI-powered features unlock a faster way to work for the team, removing some of the guesswork associated with presentation design. With the AI assistant, Economic Development Winnipeg’s team has been able to convert structured documents into a working draft of a presentation in just a few clicks, saving them hundreds of hours. The ability to create new, on-brand decks at the speed of thought has helped them optimize their workflow.

“What used to take hours in PowerPoint, I now do in minutes,” he said. “It lets me focus on the narrative, not the formatting.” The fast layout options in Beautiful.ai keeps presentations polished, consistent, and efficient.

Presenting with confidence

Tyler Walsh describes Beautiful.ai as both “efficient and effective”—a tool that’s done more than just modernize slide creation. It’s changed how the team thinks about storytelling, speed, and branding. Rather than spending time wrestling with layout and formatting, they can now focus on their message and present it with confidence.

The platform has also improved internal onboarding. Economic Development Winnipeg has created training decks directly in Beautiful.ai, helping new hires ramp up quickly with updated content and minimal friction.

“Nobody complains about using the tool because it’s intuitive,” Walsh noted. “You rarely see PowerPoint in our workflow anymore.”

Beautiful.ai has revolutionized the presentation design process for Economic Development Winnipeg, creating higher standards in how they communicate. Walsh leaves us with, “Just because ‘crappy presentations’ are the norm doesn’t mean they should be. There’s a better way—and Beautiful.ai is it.”